"A new toothpaste promises to end the agony of sensitive teeth by rebuilding tooth enamel.
The new treatment claims to be the first on the market that actually treats the causes of sensitive teeth.
Arm & Hammer's Enamel Care Sensitive is said to contain a liquid form of calcium, the key component in tooth enamel.
The idea is that the calcium rebuilds the tooth by plugging microscopic gaps in the enamel. The repair stops dental nerves becoming exposed, preventing pain."
Daily Mail